This is a piece from the trailer of the game "We Happy Few" basically, those guys are nuts, and you need to find a way out of the city by blending in, or hiding, or fighting... The citizens will remember you, and, if you screw up with your acting skills. They'll think you are a downer, and they will put you down. Also, if you act all weird (or weird by their standard) you'll get rekt too.